Vimo---are You Kidding Me???

Yeah, I love having to google medications when I get these leads:

tizac: spelled "tiazac" can't spell her own med - high blood pressure
divon: she's trying to say "diovan" - high blood pressure
nexium: the little purple pill - acid reflux

Priceless - 57 years old, overweight, three meds and bitch'n about $112 a month. This is why you'll never advertise your way out of this job - this is why the major carriers aren't running ads prime time.

I took part in an Assurant pilot program in 2005 - TV ads in MD and I got the leads for free. I had to fill out a very detailed Excel sheet noting the progress of every lead.

Man, I though they were gonna can me. The leads came pouring in and I was closing about 1 out of 50. Turns out I had among the best closing ratios - they pulled the plug on the ads and that was that.

The best leads are people who have current coverage and everything is just fine except they're like to lower their rate. You must find them - they will not find you.

Maybe you can sell her a Carefirst BCBS plan instead of the Anthem (wink) play she has in MD.
 
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