My book of business is smaller than your book, I'm positive, and it's more apparent than ever that I'm wasting a lot of time on the PDP's.
It doesn't take me long to run the comparisons and tell them their lowest PDP. What takes long is the questions especially on carriers I don't work with. I don't want to be rude and say, "go ask them," but when you have several hundred clients even one or two questions per client beyond "this is your lowest estimated PDP" can accumulate to hours and hours during AEP.
Yes, it generates referrals. But at what cost in time?
I "could" go with this approach, "This is the lowest estimate but I do not have time to discuss details - just trust my judgment" but I doubt that would go over well. Sure, most would trust, but it "feels like" I'm brushing them off.
I'm not brushing them off...but questions like, "What's the difference between 30 day at pharmacy vs 90 day at pharmacy" actually requires entering the Rx's differently into the system. Mail order is easy to answer...
When I recommend a switch to a current client - and they ask for the exact amount of savings with the new PDP - calculating that takes time. Sure, just a little bit of time.... but it adds up.
People without computers asking for estimates at each and every stage... it just gets monotonous. Sometimes I just send them the .pdf - but then they call because the printout is confusing. (And, frankly, it can be confusing and I do want to help, so I don't blame them for calling to ask. At all. I just don't get paid for answering...)
I know I've been rambling in this post - but my bottom line question is - has any agent found a way to get to "this is the lowest estimate but I do not have time to discuss details" with their clients - without sounding like you are brushing them off.
It's natural for them to follow up with, "By the way, Scott, What does the Spiriva cost in the donut hole?"
It's really an irrelevant question when looking at annual costs... but they want to know and I answer them - but answering questions like this hundreds of time during AEP when people are calling in is simply "new business prevention" and 100% unprofitable. We make next to nothing on this time sucker...
or
"Scott, we go to Wal-Mart now and the printout you gave us shows Wal-Mart pricing, but we were thinking about switching to CVS. Can you run us the estimates for CVS?" If you say yes, that will take at least 3-5 minutes to do even when you have the drug ID and date (which I keep for everyone). You have to go to to Medicare and switch the pharmacy and see if it makes any difference.... then answer them... and the phone just rang again.
Some times I think that I should just stop doing drugs. OR find a way to be more efficient. Maybe hire an assistant to do this part? It wasn't as much of an issue last year because my book was smaller.
What I did this AEP is have the assistant run all the drugs. She put the ID into the CRM and then I scheduled time with the clients. Most of them took less than 15 minutes.
And since I only "advise" on Part D if you are a supplement client, when they told their friends to call me, I picked up several Supps because Part D is so confusing.
Todd-Sent you a PM. What the heck is the Silver Script referral program?