Website for Lead Generation

Sep 11, 2015

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  1. axeman462
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    axeman462 Guru

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    I am considering using Vistaprint to make the website.

    What are somethings I should know, or take into consideration before getting started?
     
  2. somarco
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    somarco GA Medicare Expert

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    Never used Vistaprint. No opinion one way or the other.

    If you want a site for lead generation you need to decide how much time and $$$ you are willing to invest to make it "visible" on the web. Depending on how deep your pockets are, and your market niche, it can take months or years before a site is a profitable venture.
     
    somarco, Sep 11, 2015
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  3. Justin Bilyj
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    Justin Bilyj Guru

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    My site is a Vistaprint site. I like it, comes with email etc. You can do meta and keywords etc. There's a ton of landing page companies out there, with vista I can mimic the same features and layouts. Their pricing is good too. I put my layout together in one day, populated content (still doing content), up and running...
     
  4. JohnWalker
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    He's right getting a website up is easy. Getting found and converting is what costs time and money.

    Especially for lead gen, you're going to want to have some idea or strategy for driving traffic to the site once it's up.

    Good luck.
     
  5. axeman462
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    axeman462 Guru

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    What are some effective strategies insurance agents use?
    Facebook? Local newspaper ads? Google ads?
     
  6. somarco
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    somarco GA Medicare Expert

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    Justin, just a thought. You might want to look at a different color scheme. Red is subconsciously a DANGER color. If you want to stick with the red family maroon might be better. Shades of blue better still.

    Also use a white background against black typeface. If old people (like me) go to your site sometimes the black lettering doesn't stand out as well as it does against boring white.

    Axe, FB ads work well for me but there is a learning curve. PPC through Bing and Google is a waste of $$$ unless you want to hire a pro and you have deep pockets.

    Work on your content and monitor your traffic. Eventually Google, Bing and Yahoo will find you but it is going to take time.
     
    somarco, Sep 11, 2015
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  7. axeman462
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    What is it that needs to be learned when it comes to FB ads?
     
  8. somarco
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    somarco GA Medicare Expert

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    How to create a non-selling ad. Same for your FB page.
     
    somarco, Sep 12, 2015
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  9. axeman462
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    axeman462 Guru

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    lol now I'm really confused. Isn't the whole idea of an ad to sell? Why would I want a "non-selling" ad? That just sounds counter-intuitive.

    Forgive me for my ignorance. I am new to building websites, and advertising online.
     
  10. Justin Bilyj
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    Justin Bilyj Guru

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    It's only a danger color if you are not from Ohio. In Ohio this color is a color of VICTORY!!!
     
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