What Has Been Your Mout Effective Direct Mail Piece?

Discussion in 'Direct Mail Marketing Forum' started by flsupraguy, Feb 4, 2017.

  1. flsupraguy
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    flsupraguy Active Member

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    Mine by far has been a white envelope hand written font pressed on stamp at an angle.

    Inside is a home insurance sample quote applying all the discounts with the price circled in red at the bottom.

    What's yours?
     
  2. WinoBlues
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    WinoBlues Well-Known Member

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    #10 envelope with "Your Insurance Agent" stamped in red slightly askew under the return address. Inside a self addressed #9 envelope with BRM. A simple reply card will their name & address on it. The reply card has a list of questions with check boxes. Depending on the market something along : I would like information on - []Beneficiaries worfing []Expiration date [] Guarantees and so on. The mailing list was a list of orphans, especially term orphans or my current clients. Works really well. Also a good way to to gather term orphans.

    Lee
     
  3. Alston
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    Alston Well-Known Member

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  4. flsupraguy
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    flsupraguy Active Member

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  5. mickeyma
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    mickeyma Well-Known Member

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    Don't put any information in the return area of an envelop. Curiosity is the biggest emotion in people - look at the supermarket tabloids. When I see who it is in the return area of an envelop, I don't bother to open it if I'm not interested.

    You should hand write the name and address unless you're doing bulk mail outs.

    If it's a brochure, use a 9 x 12 colored envelop (mine is yellow). When you follow up, you can reference the "big, yellow envelop that you need sunglasses to look at."

    Always write a compelling headline on the direct mail piece. Look at ads in newspapers. They will tell you how to write a direct mail piece. I'm lucky because I studied journalism in college and spent seven years as a newspaper reporter so I know how to write copy better than most agents.

    For bulk mailings on simple products like mortgage protection and final expense, I use a postcard with a return address on the back. It's cheaper.
     
  6. Alston
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    Alston Well-Known Member

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    Have you A/B tested that with a BRM envelope as opposed to a postcard?

    I've heard that people are less likely to send personal information on a postcard, but I've never tested it.
     
  7. flsupraguy
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    flsupraguy Active Member

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  8. flsupraguy
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    flsupraguy Active Member

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  9. flsupraguy
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    flsupraguy Active Member

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    Crickets chirping in these forums......
     
  10. goillini52
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    goillini52 Well-Known Member

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    That's because we don't know what a "Mout" is.:twitchy:
     

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