I stand by my comments that selling H S A 's online is swimming upstream.
Good to know you feel that way. Perception becomes reality.
95% of the plans I sell do not have copays and have high deductibles.
About half of those are HSA compatible plans.
98% of what I do is online & over the phone.
You probably should go back & read his book again. Yes, it does advocate individual vs. group insurance but also suggests higher deductibles & HSA plans.
Saw a report today that says about 4% of the population is covered by individual insurance. Still a very big market no matter what you are selling or how you are doing that.
That means I need to get started. There are about 200,000 in my state that have not yet bought from me.