Whats working for Marketing? How is Fisher effecting your business?
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jasperjohns
Super Genius
- 198
I will reply since no else is. Marketing is always changing. Gone are the days that I could spend $1000 on a newspaper insert and fill a room for an event 2 separate days. After moving to direct mail to fill rooms- I used to mail 7500 people for seminars via direct mail but now the FMOs are saying one needs to mail 10k to fill a room. It has become a challenge to turn a first year profit on seminars with commission down (even at my comp levels) and seminar cost up and consumer perception of free dinner seminars as it is. I also teach a college course at a well known college in town and have do so for 4 years now. Zero clients from the effort but I continue to work on this leg since it is practically free. In regards to "legs" or marketing campaigns this is another area of disagreement. I understand that it is important to diversify efforts and all FMOs will suggest this but it is not always doable. It is difficult to master one marketing method let alone 4 or 5. Outsourcing the efforts to FMOs usually or speaking from experience tends to not work well. I could write a 10,000 word dissertation (based on experience) on this topic but I will stop here.
Fisher effect: usually overcome with a simple conversation. I tell people his intent and the reason he doesn't want people to buy annuities. very easy to overcome when the products are used as a bond or cd alternative. As far as I know I have never lost a sale due to his propaganda BUT perhaps I have and just don't know it.
Fisher effect: usually overcome with a simple conversation. I tell people his intent and the reason he doesn't want people to buy annuities. very easy to overcome when the products are used as a bond or cd alternative. As far as I know I have never lost a sale due to his propaganda BUT perhaps I have and just don't know it.
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jasperjohns
Super Genius
- 198
Florida is good besides the red tide. What state are you in now and how different is the insurance biz in your state? Are lead costs less so to better response rates? Are seminars easier to get people to? Is it easier to sell and retain clients due to less competition?
- 11,272
Fisher LOVES annuities! Here's the problem: His annuity... are his fee-paying clients!
Plus he LOVES the returns that annuities create... for the companies he invests in!
Ken Fisher, famous annuity hater, invested in annuity companies
Plus he LOVES the returns that annuities create... for the companies he invests in!
Ken Fisher, famous annuity hater, invested in annuity companies
Advisors who are biased towards managed money flat out lie and speak half-truths about annuities. They are not objective and don't give the whole story on annuities.
They charge their very high fees for something you could do yourself for free. It's a rip-off. These advisors either stock-pick or just index invest, both of which you do yourself for free.
Only people who don't know anything about investing use high-fee advisors because they feel "safe". And then the market crashes and they lose 30-40%, as has been the case with very well-known advisors. What a JOKE!
Annuities threaten their business, so they bad mouth their competition.
It's like when Apple did those commercials bad mouthing Microsoft (Apple guy vs. Microsoft guy).
Annuities are not good or bad. Investments are not good or bad. Fees are not good or bad. Etc.
It depends on a person's situation as well as the specific product or investment.
I'm ending this post now because I could write pages about the hypocrisy of "fee-only" advisors who charge high fees and lie about annuities.
They charge their very high fees for something you could do yourself for free. It's a rip-off. These advisors either stock-pick or just index invest, both of which you do yourself for free.
Only people who don't know anything about investing use high-fee advisors because they feel "safe". And then the market crashes and they lose 30-40%, as has been the case with very well-known advisors. What a JOKE!
Annuities threaten their business, so they bad mouth their competition.
It's like when Apple did those commercials bad mouthing Microsoft (Apple guy vs. Microsoft guy).
Annuities are not good or bad. Investments are not good or bad. Fees are not good or bad. Etc.
It depends on a person's situation as well as the specific product or investment.
I'm ending this post now because I could write pages about the hypocrisy of "fee-only" advisors who charge high fees and lie about annuities.
- 11,272
That's true. His Annuity Insights completely bashes variable annuities... and why not? There's a ton of money out there in them AND they do have high fees and costs, etc.
I'd post it, but it's too large for the forum.
jhancoc
New Member
LI and Direct Texting to potential clients seem to be working better than anything else right now. Instagram is a close 3rd.
As for Fisher, He's just trying to put more fees in his pocket. In my experience when one attacks another person or entity, sooner than later that person suffers the consequences - and I view Fisher no differently. Some call it Karma. I call it reap what you sow.
As for Fisher, He's just trying to put more fees in his pocket. In my experience when one attacks another person or entity, sooner than later that person suffers the consequences - and I view Fisher no differently. Some call it Karma. I call it reap what you sow.
jasperjohns
Super Genius
- 198
What is "LI"? And with direct texting are you texting prospects whose numbers you already have or are you buying lists that have cell phone numbers, or something else?
