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I think internet leads has to be the most bandied about topic on this forum. I got to thinking after talking with someone today that this "anatomy of a sale" from today might somehow benefit the newer agents on the board.
Here we go...
About two years ago I entered a 12 step program to get off internet leads. Too much stress from chasing, ROI goin' in the tank, high costs, etc. Decided to generate my own.
It's amazing how much more fun, and less stressful the business is when you use "attraction" marketing as opposed to "chase" marketing.
I had a 53 year old female CPA call me today. During tax season no less!Never met her, or talked to her before. Over the last year, she's received a monthly email from me, and four post card mailings. Total cost to me has to be less than $7.00.
I didn't have to make eighty-four calls to her, build credibility or expertise, or share her with up to twenty-seven other agents. She called me.
Long story longer...just received notice from our buds at Time/Fortis/Assurant/Time her health premium (HSA-5k deductible) was goin' up to $404/month. Clean health, no issues.
Golden Rule - $222/month. 'Nuff said.
BTW, she's got three clients she'd like to refer immediately.
What do they say with internet leads - it's good to get back $6 to $9 for every dollar spent?
I got back $83 for every dollar spent (more after referrals).
Here we go...
About two years ago I entered a 12 step program to get off internet leads. Too much stress from chasing, ROI goin' in the tank, high costs, etc. Decided to generate my own.
It's amazing how much more fun, and less stressful the business is when you use "attraction" marketing as opposed to "chase" marketing.
I had a 53 year old female CPA call me today. During tax season no less!Never met her, or talked to her before. Over the last year, she's received a monthly email from me, and four post card mailings. Total cost to me has to be less than $7.00.
I didn't have to make eighty-four calls to her, build credibility or expertise, or share her with up to twenty-seven other agents. She called me.
Long story longer...just received notice from our buds at Time/Fortis/Assurant/Time her health premium (HSA-5k deductible) was goin' up to $404/month. Clean health, no issues.
Golden Rule - $222/month. 'Nuff said.
BTW, she's got three clients she'd like to refer immediately.
What do they say with internet leads - it's good to get back $6 to $9 for every dollar spent?
I got back $83 for every dollar spent (more after referrals).