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A new HubSpot blog piece says voice tone on the phone accounts for 86% of a listener’s experience while words comprise just 14% - so it’s easy for a prospect to “check out: after the first sentence if the caller’s voice tone is off.
From the piece:
3 Common Voice Tone Mistakes
1) The rep’s tone is robotic
2) The rep sounds bored and distracted
3) The rep allows negative emotions to affect their voice
3 Ways to Improve Your Voice Tone
1) Keep the conversation upbeat
2) Emphasize specific benefits with your voice tone
3) Be serious when it’s time to be serious
The author elaborates on all the points in the link below. For selling over the phone, you frequently hear “it’s not what you say but how you say it.” There’s a ton of scripts being used out there, but do those scripts sometimes come with any guidance about the most effective voice tone or demeanor?
Why Your Buyer Lost Interest 1 Sentence Into Your Call
From the piece:
3 Common Voice Tone Mistakes
1) The rep’s tone is robotic
2) The rep sounds bored and distracted
3) The rep allows negative emotions to affect their voice
3 Ways to Improve Your Voice Tone
1) Keep the conversation upbeat
2) Emphasize specific benefits with your voice tone
3) Be serious when it’s time to be serious
The author elaborates on all the points in the link below. For selling over the phone, you frequently hear “it’s not what you say but how you say it.” There’s a ton of scripts being used out there, but do those scripts sometimes come with any guidance about the most effective voice tone or demeanor?
Why Your Buyer Lost Interest 1 Sentence Into Your Call