Writing Good Advertising Copy

Oct 16, 2016

  1. TampaHound
    Offline

    TampaHound Guru

    Posts:
    603
    Likes Received:
    89
    State:
    Florida
    I'm just curious to know what you do when your writing advertising copy for a advert in the local paper or newsletter.

    Do you use any specific words or phrases? Any strategy? Do you try to market it to a specific crowd or age group? Or just keep it general.

    Inquiring minds wanna know.
     
  2. goillini52
    Offline

    goillini52 MAGA...Eat More Bacon & BUILD THAT WALL!!!

    Posts:
    18,108
    Likes Received:
    4,362
    State:
    Illinois

    "Advert"...are you British?
     
  3. rousemark
    Offline

    rousemark Still Here!

    Posts:
    15,713
    Likes Received:
    2,976
    State:
    Tennessee
    The first questions you have to answer before even considering writing the copy are, "What is the purpose of the ad and what do I want to accomplish."
     
  4. TampaHound
    Offline

    TampaHound Guru

    Posts:
    603
    Likes Received:
    89
    State:
    Florida
    I am surrounded by 55+ communities. I am hoping to write a general ad that I can place in various newsletters produced by those communities.

    It would serve as an introduction to me and what I hope to concentration. Which would be FE, LTC and medicare. I will write Critical Illness if it falls into my lap.
     
  5. thomasm
    Offline

    thomasm Guru

    Posts:
    1,167
    Likes Received:
    47
    State:
    Nebraska
    Take a copywriting course, particuarly one that specializies in direct reponse sales letters.
     
    thomasm, Oct 17, 2016
    #5
  6. Robert45673
    Offline

    Robert45673 New Member

    Posts:
    6
    Likes Received:
    0
    State:
    Connecticut
    This guy is a professional copywriter (not the cheapest) but he also has a ton of free "how to" stuff.

    link to his site is: blydotcom (I don't have enough points to post a url)

    FYI I don't get a commission on this. He doesn't know I'm referring.
     
  7. rousemark
    Offline

    rousemark Still Here!

    Posts:
    15,713
    Likes Received:
    2,976
    State:
    Tennessee
    That is a very general statement of purpose. What do you hope to accomplish? Keep your name before the public, direct response, etc.?
     
  8. WillC
    Offline

    WillC Expert

    Posts:
    39
    Likes Received:
    0
    This idea may be helpful: Remember that your advertisement is not really trying to sell insurance... it's trying to sell the idea that TALKING TO YOU is a worthwhile investment of time. With that it mind, advertising to the 55+ audience can talk about the uncertainty that lies just ahead...preparing for retirement, changes within the family, etc. You have valuable answers worth checking out--whether or not you do business with them. (It's a tactic within the overall idea of earning Trusted Advisor status, as an avenue to selling.)
     
    WillC, Oct 17, 2016
    #8
  9. somarco
    Offline

    somarco That Medicare Expert Guy

    Posts:
    28,889
    Likes Received:
    2,427
    State:
    Georgia
    Go to your library. That is a big building with real books, magazines and newspapers. There are still a few around.

    Look through periodicals (especially local newspapers) that have classified and tombstone ads. If you find one that fits your model, check to see if the ad is repeated or just one time.

    A repeat ad is probably a winner. Few people pay for repeat submissions unless it is working.

    Ask for a sample newsletter from these communities. Look for ads that appeal. If you are considering running ads in these same newsletters you will need different images and verbiage that is more appealing than your competitors.

    You can also do online searches for ads targeting 55+ although that can be a bit more challenging.

    If you are not a member of AARP, join. Look at the online and print ads.
     
    somarco, Oct 17, 2016
    #9
Loading...