In his new position as president, Rixford is responsible for sharing the vision and direction of the company with its customers, vendors and affiliate companies. He will also continue to oversee the direction for each of ITC’s products and the company’s sales and marketing department.
“Over the last five years, Laird has been instrumental in ITC’s Insurance Website Builder product becoming the industry leader in insurance agency websites,” said Scott Upfield, CEO of ITC. “We have been fortunate to have Laird on our team. He has demonstrated the highest standards of integrity and performance. Laird has a clear vision for guiding ITC into the future, and I’m excited to see him execute that plan.”
Rixford joined ITC in 2008 as vice president of product development and marketing when ITC acquired his company Evolution Designs and its product Insurance Website Builder. In 2011 he created AgencyBuzz, ITC’s automated agency marketing tool. An expert in insurance technology and marketing, Rixford is a recognized public speaker and has presented at industry events across the United States. Prior to joining ITC, Rixford provided technology consultation and solutions to banks, mortgage companies, real estate firms and insurance agencies.
Founder and former president Scott Upfield will continue to be actively involved with the daily operations of ITC as CEO.
Insurance Technologies Corporation (ITC), founded in 1983, is a leading provider of marketing, rating and management software and services to the insurance industry, including independent agents and insurance carriers. Headquartered in Carrollton, Texas, ITC helps its customers across the United States grow their businesses and become more efficient through the philosophy of providing quality software and services. Currently, ITC serves more than 150 insurance companies and more than 6,000 agencies. For more information, visit ITC online at www.GetITC.com.