Friday being Valentine’s Day, a time when people are focused on how much they care about their partner, makes it a great time to reinforce the importance of life insurance to protect your loved ones from financial risk in the event of an untimely death.
That’s why Life Happens has traditionally made February Insure Your Love month, coordinating an awareness campaign every February. The theme for 2025 is: Life Insurance is Love Insurance. Getting life insurance to protect your loved ones financially is a way to say, “I love you,” and mean it.
Life Happens recently unveiled a new set of assets for this year’s Insure Your Love Month, available to members of NAIFA. Insure Your Love Month is the perfect opportunity to encourage consumers to put their love into action by ensuring their family’s financial future with life insurance. Life Happens is proud to provide NAIFA members with tools to do just that. Campaign resources (also available in Spanish) include:
• Social media: Ready to use on Facebook, Instagram, Twitter, LinkedIn and TikTok. Use the prewritten captions as-is, or modify as needed. Use #InsureYourLove on your posts to amplify your reach.
• Flyers and email templates: Use in email campaigns, printed out or modified for other outreach and collateral.
• Real Life Story: Share the newest story featuring Liz Fiedler, who tells how life insurance helped her and her two young daughters when her husband died unexpectedly at age 39.
• Insure Your Love logos: Freely use the official logos on your website, intranet, emails or other marketing collateral to show support for the campaign.
Additional resources are also available, including data from the Adulthood Across Generations survey, curated collections to target specific audiences, and the Diverse Voices collection.
Life Happens has created a handy “Cheat Sheet” to help NAIFA members navigate the Insure Your Love content. It includes a link to a short video providing campaign highlights in under 5 minutes; key messages to help communicate the Insure Your Love campaign; and links to campaign resources.
The purpose of Insure Your Love Month is to remind Americans that the basic motivation behind the purchase of life insurance is that you love someone and want to protect them financially. Insure Your Love Month is the perfect opportunity for financial professionals to encourage consumers to put their love into action by ensuring their family’s financial future with life insurance.
SEE ALSO:
