The Life Insurance Settlement Association (LISA) announced that Rob Haynie, Managing Director of Life Insurance Settlements, Inc., has been awarded the prestigious 2024 Alan H. Buerger Leadership Award.
The accolade was presented at LISA’s 30th Annual Life Settlement Conference in Miami recently, recognizing Haynie’s significant contributions to the life settlement industry and the organization.
Rob Haynie has dedicated over 31 years to pioneering leadership within the life settlement industry, tracing back to the foundations of the Viatical settlement market. Known as a foundational industry builder, Haynie has consistently made a case for the importance of life settlements in comprehensive financial planning, advising numerous intermediaries about the inherent value of life insurance and the critical need to explore settlement options.
“Rob has been a pioneering leader in the life settlement industry for 25 years, and his leadership has been key to shaping and strengthening both the life settlement industry and LISA,” said John Dallas, LISA Board Chair and CEO of Berkshire Settlements, Inc. “His influence extends beyond the association, making him a deserving recipient of this year’s Alan H. Buerger Leadership Award.”
Haynie’s unwavering dedication has significantly impacted the growth and success of the life settlement industry and LISA. He has held multiple terms on the LISA Board, participates actively in various events, panels, and committees, and engages proactively with stakeholders to help further the organization’s goals.
“I must admit, I was genuinely surprised and honored to receive the AHB Leadership Award,” Haynie said. “I have always looked up to Alan for all that he and his family have done for our industry. Their support and generosity have been vital to a lot of the success that LISA has enjoyed on both legislative and regulatory fronts over the years. Having been in this industry for most of my adult life, the Life Insurance Settlement Association has been a critical part of both my company’s success as well as the growth of the industry.”
Throughout his career, Haynie has been instrumental in recruiting new members to LISA and supports the association as a charter member and financial sponsor. Particularly noteworthy is his participation in driving key initiatives, such as the annual provider survey, which aims to advance industry standards and practices. Beyond LISA, he serves on numerous boards and councils, championing the life settlement asset class within a wider financial community.
In November 2024, he was also named one of the Finseca/NAILBA’s ID Twenty Award recipients that honor independent distribution’s most courageous innovators and visionaries, who have made important contributions to the insurance profession. Haynie has also been named one of the top 10 most influential people in the life settlement industry worldwide.
“Awareness of our market is and will continue to be the key driver for sustained growth. We have so many more people to educate, and the next steps will be for all of us to expand our audience outside of the mainstream financial services and life insurance industry and make the rest of the country aware of the most transparent financial services transaction you could be involved in today,” Haynie added. “Bottom line, we want people to find out exactly how they can put some LIFE back into their life insurance policy and enjoy it while they are in fact alive!”
The Alan H. Buerger Leadership Award honors outstanding leaders within the life settlement industry who have substantially contributed to the growth and development of LISA and the broader life settlement marketplace. The award was renamed in 2022 to honor the contributions of Alan H. Buerger, a co-founder of Coventry and Executive Chairman, who also served as the former Chairman of LISA. Mr. Buerger was the recipient of the LISA Leadership Award in 2021.
To learn more about LISA’s impact on the life settlement industry, please visit www.lisa.org.
