Primerica touts growth in advance of its biennial convention in Atlanta

An estimated 40,000 attendees are expected to converge on the Georgia Dome and Georgia World Congress Center in Atlanta next week when Primerica hosts its biennial summer convention.

In advance of the July 15-18 convention, Primerica CEO Glenn Williams provided some comments about what he says has been a strong start to 2015 for the Duluth, Ga.-based company, known for recruiting, focusing on term life products for middle-market consumers and disparaging whole (“trash value”) life.

“We are excited to have strong momentum as we gather at this celebration of success,” Williams said. “We’ve experienced growth across our business year-to-date. Our life insurance licensed sales force has increased to 101,008 representatives driven by 15% growth in new life insurance licenses during the second quarter. Also in the second quarter, we achieved 20% growth in representative recruiting and a 14% increase in term life insurance policies issued over 2014.”

Primerica, founded as A.L. Williams & Associates in 1977 by Art Williams, insured more than 4 million lives and had over 2 million client investment accounts as of Dec. 31, 2014.

“In our investment and savings products sales in this year’s second quarter, we achieved 8% growth over our record-setting performance during the same period last year. I’m proud of the efforts of our field leadership and the home office team in driving this growth to make a difference in more lives of Main Street families,” Glenn Williams said.

“Our convention provides a great opportunity for us to celebrate our accomplishments and set the course for the remainder of the year. The event will bring together tens of thousands of our teammates in the Georgia Dome where they will learn from dynamic leaders, attend workshops and seminars, and enhance their skills. We will use this forum to build on the strong momentum we achieved in the first half of 2015. It will provide an added boost as we work to maximize the many opportunities that lie ahead for Primerica, our clients, and our field leaders,” Williams added.

The convention is expected to provide an economic impact of approximately $34 million for Atlanta.

“The 2015 Primerica Convention is one of Atlanta’s largest meetings and serves as a strong economic driver for our city,” said William Pate, president and CEO, Atlanta Convention & Visitors Bureau (ACVB). “This event is a great example of a local corporation that not only supports our local economy but also provides an additional boost by hosting its international meeting here.”