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When technology enables sleazy marketing practices

Guest contributor Jim Tobin (screen name: scottstreet) says while he supports carriers using tech to make the buying process easier for the consumer, he has some real reservations about some of the marketing practices being employed.

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Recent Insurance Websites News

Cybersecurity watch: Insurance agents and brokers could be subject to New York’s sweeping new...

New York state’s new cyber security regulation, which went into effect on March 1, implements mandatory standards for banks and insurers to counter the...

‘Moneyball’ for InsureTech: How CB Insights crunches data differently to identify what’s next

It’s no secret that the insurance technology or “insuretech” sector has been booming in recent years, with big money being invested every day in...

‘.INSURANCE’ domain opens June 15 for general availability

WASHINGTON, D.C. – “.INSURANCE,” the new Internet web extension exclusively for insurance providers and distributors around the world will open for general availability on...

Why it’s good business to embrace video in digital marketing campaigns

Insurance agencies that want potential customers to linger longer on their websites have an easy tool for making that happen: video. It turns out, giving...

Agents can showcase their expertise nationally via new NDOI directory

SAN FRANCISCO – There have been numerous attempts to make insurance available online, but these have focused primarily on personal lines (home, auto, etc)....

Does Life Insurance Pay Triple for Murder?

Just when selling insurance starts feeling like the squawky, endless turning of the crank on an organ grinder, POP! Our customers ask us a...

Q&A with Justin Blase: Why email belongs in your digital marketing plan

Email marketing (still) works. It may not be the latest, sexy trend in digital marketing, but a good email program can accelerate the effectiveness of...

5 elements that make a website trustworthy, and one that raises red flags

A thread with some legs on the Forum lately deals with the question of what makes you trust a website. The original post comes from...

Gmail and insurance-related email: HIPAA compliant, or amateur hour?

Does having a personal (not a corporate) gmail address for business make you look cheap and unprofessional? Can you store client info on a...

2014 Email Marketing Playbook For Insurance Agents

Join us for the highly anticipated follow-up to the 2014 Online Marketing Playbook presentation with an in depth look into email marketing in the...

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