E-mail marketing is one way to ensure that your practice is getting the visibility it needs, and that important updates are sent to your client-base efficiently, and in an aesthetically-pleasing manner. Our experienced producers shared their favorites within the forum. Among the favorites:
MailChimp – for drip e-mails, one of the most popular among small businesses and startups, due to its user-friendly interface.
Constant Contact – A favorite among professionals for creating and tracking e-mail marketing campaigns.
Sendgrid – A very simple system that allows even the most computer-illiterate to create and track e-mails, save templates, and upload graphics and features.
Radius – While better known as a CRM, Radius includes auto-responders, drip e-mailing capabilities, and mass e-mail marketing initiatives. Producers noted that Mailchimp and Constant Contact do e-mail marketing better than radius, because that is their core product.
What has your experience been like with e-mail marketing programs?
