You may know him from his hit TV show Black-ish and as host ofEating America, but during the month of September Anthony Anderson will be front and center promoting the power of life insurance as Life Happens’ spokesperson for Life Insurance Awareness Month.
Anthony grew up knowing the importance of life insurance. Mary “The Insurance Lady” made sure his parents both had coverage as he was growing up, even on their limited income. And Anthony got his first policy at 18.
His message is this: Life insurance matters. It’s how your loved ones will be taken care of if something happened to you.
As spokesperson for the campaign, Anderson will share his personal story of how he and his family were directly impacted by life insurance and the importance of planning for the future through a series of national PSAs and awareness-building efforts.
Now a husband and a father, Anderson understands why his parents made life insurance a priority, and has made it a priority for his family to be protected.
“Even on their limited income, my mom and dad instilled upon all of us the importance of planning for the future and the fact that tomorrow isn’t promised to anyone,” Anderson said. “I know how hard it is to lose someone you love. An accident took my brother when he was 26 and shortly after, I lost my father to diabetes, a disease I, myself, live with today. It was rough getting through those deaths, but the fact that they both had life insurance made it so much easier.”
Despite his successful career, Anderson hasn’t forgotten about the financial safety net life insurance provides, or the importance of making it a financial priority. “Millions of people insure things like their high-def, flat screen TV, but don’t protect the people watching it! That’s something I hope I can help change by partnering with Life Happens,” Anderson said. “If you can buy a latte every now and then, you can afford a life insurance policy. It guarantees your loved ones will be taken care of if something happens to you.”
“Anthony’s story shows that regardless of your situation, if people depend on you, life insurance needs to be a financial priority. Unfortunately, while most people agree that it is important, millions still don’t have the coverage they desperately need to ensure their family will be taken care of,” said Marvin H. Feldman, CLU, ChFC, RFC, President and CEO of Life Happens. “An advocate for diabetes awareness and a loving father on and off camera, Anthony is a role model to so many and knows firsthand the importance of ensuring his family will be taken care of. We’re extremely pleased to have him share his experiences as the voice of our campaign and hope that together we can encourage more people to get life insurance to protect their families.”
Life Happens will have a complete suite of LIAM marketing resources featuring Anthony, his story and the power of life insurance that you can use to reach out to your clients and prospects during September’s campaign.
Stay tuned! In the meantime, you can read more about his story here: www.lifehappens.org/anthony.
About Life Insurance Awareness Month: Life Insurance Awareness Month was created by Life Happens in 2004 in response to growing concern about the large number of Americans who lack adequate life insurance protection. Held each September, Life Insurance Awareness Month is an industry-wide effort involving hundreds of leading companies and thousands of insurance professionals. For more information about Life Insurance Awareness Month and Life Happens’ plans for the September campaign, visit www.lifehappens.org/anthony/.
About Life Happens: Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. The organization does not endorse any product, company or insurance advisor. Since its inception in 1994, Life Happens has provided the highest quality, independent and objective information for people seeking help with their insurance buying decisions. The organization supports the insurance industry by providing marketing tools and resources and convening the industry each September for Life Insurance Awareness Month. Life Happens is supported by more than 140 of the nation’s leading insurance company and financial services organizations. To learn more, visit www.lifehappens.org.