Northwestern Mutual Leads Industry in Forbes’ Ranking of ‘Top Financial Security Professionals’

Northwestern Mutual advisors represent more than one quarter of the honorees on Forbes’ 2022 “Top Financial Security Professionals” list, with over 270 advisors recognized as “Best-In-State Financial Security Professionals.”

Northwestern Mutual’s majority representation in this year’s Forbes ranking exceeds that of its competitors and marks the highest participation rate on a single industry recognition list in company history, the company noted in a statement.

The Forbes list recognizes the nation’s top-performing financial advisors who provide holistic financial planning, focusing on risk mitigation, wealth management and a personal planning experience. Honorees are selected using a broad set of criteria that includes production and premiums, assets under management, client retention rates and exhibition of best practices.

“Northwestern Mutual is the undeniable industry leader in financial security, and our record-breaking presence in this year’s rankings proves it,” said Tim Gerend, Northwestern Mutual’s chief distribution officer and a member of the Forbes/SHOOK Financial Security Professionals Leadership Advisory Board. “In these uncertain times, Northwestern Mutual’s advisors’ approach to financial planning stands out from the crowd. Clients want a plan that creates financial security – protecting what is most important while creating future prosperity – and that’s what we distinctly offer. Inclusion on this prestigious list is a testament to the value our advisors create every day.”

This year’s list includes an overall ranking of the best insurance professionals across the country, as well as the top candidates in each state.

The Top Financial Security Professionals Ranking follows the recognition of more than 120 Northwestern Mutual Wealth Management advisors on Forbes’ “Best-In-State Wealth Advisors” list and 10 advisors on Barron’s “Top 1,200 Financial Advisors” ranking.

“Americans don’t want a financial product – they want to worry less and live more, and they want a financial plan that helps them to address the anxiety they feel about their wealth management, risk management and asset management,” said Aditi Javeri Gokhale, the company’s chief strategy officer, president of retail investments and head of institutional investments. “Our unique approach to financial planning is resonating with clients and turning heads in the industry.”