Advertising Annuity Rates

[jemelton]

Would anyone have any recommendations on advertising intrest rates on an annuity, for example the 3.2% for 5 years being offered with Sentinal?

I would think that in the low intrest rate enviroment, that I high intrest rate would grab some attention.

I have seen "teaser" rates that are on the income and I was not planning on doing that.

Is there a certain demographic that you would advise targeting?

 

[Stephen]

My uneducated guess is that you would have to buy a full page ad after the insurance department go through with you....disclaimers,surrender charges , Ect....

Keep us posted if you follow through

 

[annuityseller]

most insurance companies will approve ads for you!!!

 

[Stephen]

Have you seen any that include rates?

 

[DHK]

At a minimum, make sure you put an expiration date for the rate and the standard non-FDIC insured disclosures.