Am I Missing the Boat Not Going After Ages 50-60

[Crazytiger]

for final expense with my marketing $$? I've chosen to go after the 60-75 sector due to the fact they've been most receptive to buying in my couple of years experience selling FE. However, I come across a lot who already have insurance and am wondering if I went back to targeting 50-60, if I wouldn't come across more who have no insurance. 75-85 seemed to generate less premium per lead as well. Thoughts?

 

[BenS]

for final expense with my marketing $$? I've chosen to go after the 60-75 sector due to the fact they've been most receptive to buying in my couple of years experience selling FE. However, I come across a lot who already have insurance and am wondering if I went back to targeting 50-60, if I wouldn't come across more who have no insurance. 75-85 seemed to generate less premium per lead as well. Thoughts?

In my brief time in this business I've sold a couple of FE policies to people in their 50's. Yesterday I had a 57yr old lady that wanted a 10pay policy for 20k face. She didn't like the concept of paying until she was 99, she likes to pay things off and be done with it. It was a nice commission. I stress to them that they are being responsible for taking care of it at that age, instead of waiting until they are older. If they wait, odds are they are going to have more health issues, not to mention just higher premiums based on age.

 

[Frank Stastny]

for final expense with my marketing $$? I've chosen to go after the 60-75 sector due to the fact they've been most receptive to buying in my couple of years experience selling FE. However, I come across a lot who already have insurance and am wondering if I went back to targeting 50-60, if I wouldn't come across more who have no insurance. 75-85 seemed to generate less premium per lead as well. Thoughts?

Don't worry about the amount of premium/commission you are getting. Focus only on writing applications. It doesn't matter if it a $10 per month premium or a $100 per month premium.

If you will only focus on writing apps the money will come and you will be successful.

 

[donamese]

From all the numbers I have seen, the average age of FE clients is 66. There will be issues in each demographic you touch, older = more health problems, middle = more exposure to the product, younger = have more options with term and other products.

 

[agentexhorter]

for final expense with my marketing $$? I've chosen to go after the 60-75 sector due to the fact they've been most receptive to buying in my couple of years experience selling FE. However, I come across a lot who already have insurance and am wondering if I went back to targeting 50-60, if I wouldn't come across more who have no insurance. 75-85 seemed to generate less premium per lead as well. Thoughts?

Crazytiger,

Ages 50-60 would be outside the center of the bell curve for FE ages, but you mentioned maybe you would find those who did not already have insurance.

Here's a slight twist you might want to consider. Among those 50-60 years old who do have some whole life already, many of them will have had their policies for several years.

Those would be ideal candidates for a single premium whole life policy sale. There may be enough cash value built up to be able to get coverage for their current face amount but never having to pay anymore premiums.

Just a thought to consider...

 

[jacobtn]

Or may have ul policies that are quietly blowing up, or aarp or globe crap. Most of what I sell are replacements, id say 80 percent.