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A new Amazon strategy could train consumers to shop for health care based at least partly on price.
The company announced Thursday that Amazon Prime members who use the Amazon Medical One health care program will see clear, upfront pricing for the clinical visits, treatment plans and medications related to many common health, beauty and lifestyle concerns, such as wrinkly skin, hair loss, erectile dysfunction and motion sickness.
Prime members can see health care providers for the eligible conditions through a mobile app at any time of the day on any day of the week.
The app will show a Prime member the cost of a visit before the visit.
If the provider writes a prescription, the Prime member can take the prescription to any pharmacy, but a member will be able to buy the medication from Amazon Pharmacy through a quick online process, according to Amazon.
Amazon Pharmacy will provide same-day medication delivery in New York, Los Angeles and 10 other markets and somewhat slower medication delivery in the rest of the country.
Paying for the telehealth visits: The Amazon telehealth services providers are not part of insurance company provider networks.
Prime members must pay for the telehealth visits themselves.
In some cases, Prime members may be able to file claims for reimbursement for out-of-network care with their health plans.
Paying for the prescription drugs: Some Prime members could use Amazon telehealth providers but take the prescriptions to outside pharmacies.
Health insurers could pay for the medications for those Prime members, but the Prime members would not get any special Amazon discounts.
https://www.benefitspro.com/2024/11...5fb5dbdc728b23d759e55fc18460862605a7487083e0a
