Bigger, More Lucrative Market

I would aim to make a name in the commercial P&C market, then use those relationships to cross sell life/AUM to the owners/upper mgmt., etc. Easier said then done, I know.

I have three close advisor friends that basically stopped the way they were doing biz (20 years in)and went that route. Took them 3-5 years to really get going with it, but are crushing it right now.
 
If it is simply about making money, you can make money in either market.

As a producer, you will need to go high end if you want to make crazy money, either commercial or life and investments. As an agency owner, you could build an agency that focuses on volume with a staff to make crazy money.

I would focus on what interests me more and then figure out how to be as productive and profitable in that market.
 
Where will help dictate the answer as well. You have a BYU hat on. If you live in UT the HO prem is small and you will have to sling a bunch of Policies on the P&C side.
 
Where? TX got hit pretty hard this year, a few times. You should have good sized Prem and decent carriers playing ball on the P&C side.
 
Dallas/Fort Worth

If you go P&C I hope you like hail. Were it me, I would learn how roofs are handled inside and out. That could be a huge wedge depending on RC vs ACV, although I would be willing to bet most companies have gone to ACV on roofs in the area.
 
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