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Why would it be a PR nightmare?
Actually, if you look at the right hand side, basically the return address part, its very obviously a commercial policy, sold by Geico Commercial Insurance.
I'm not sure a PR nightmare has anything to do with prudent and legal risk selection on the part of insurance companies, or even rational accusations.
Something tells me they may not have been completely truthful in filling out the application. Perhaps they should be glad it is just a cancellation?