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On small volume, cheaper, yes that DIY. But if it is as simple as entering the address, click & mail, I am willing to do that.
I am considering using it to mail out a postcard to someone who has visited my site, or requested a proposal. I can use a pre-determined message and modify it slightly to provide a link to their Quotit proposal. Something like "Your customized proposal can be viewed at TinyURL.com - shorten that long URL into a Tiny URL." where the URL is the only variable.
Just a thought.