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What is a good strategy for using direct mailers? Do I send out mailers weekly, bi-weekly, or monthly? What is a good number to send out-1000, 1500, 2000, etc? I am trying to set about 20 appointments a week.
- 5,309
Somewhere between 1000 to 2000 per week, depending on rate of return.
I would drop double the mail the first week, then drop weekly the normal amount there after.
I would drop double the mail the first week, then drop weekly the normal amount there after.
- 202
Tough question to answer....we suggest full-time agents do weekly mailings of 2000 letters if they want 15-25 cards back...but you have to play the averages...dedicate a number you can afford for weekly mail drops...then take advantage of the carriers that provide production incentives... Those incentives can fund more direct mail.
I think you should commit to 1000 mailers per week at a minimum...you can do a lot with 8-12 new cards each week...they begin to add up and you'll gain momentum.
I think you should commit to 1000 mailers per week at a minimum...you can do a lot with 8-12 new cards each week...they begin to add up and you'll gain momentum.
- 19,652
That's a loaded question. First things first, how many leads do you need per week to set 20 appointments? If you are really good you will set 20 appointments from 30 leads. If not so good then it will take more.
Let's just say it's 30. What kind of returns do you get in your area per thousand? If it's 1% and that's really good nowadays then you would need to mail 3000 pieces every week like clockwork.
- 3,247
That depends on who you are using to do the mailing.. If you use Target Leads, you better mail out about 5000-6000. I only got back 4 leads on a 1000 piece mailing with them in an area where I average 12 leads per thousand with Lead Connections and 10 leads per thousand with Monumental...
- 202
This is why it's such a tough question to answer...response rates can vary so much and you have to work the average through out the year. Sending out weekly mailers is extremely important....because on any given week your return could be higher or lower.
3 different companies could mail the same 1000 prospects in the same week and get 3 completely different results...the only way to predict is to work your weekly campaign through out the year.
If you base your response off 1 or 2 mailings, then you aren't cut out for direct mail leads. You have to play the averages!
3 different companies could mail the same 1000 prospects in the same week and get 3 completely different results...the only way to predict is to work your weekly campaign through out the year.
If you base your response off 1 or 2 mailings, then you aren't cut out for direct mail leads. You have to play the averages!
- 3,247
This is true but some companies like to use OLD data... So if you start your weekly campaign with one of these companies, you will still get a very low average return... after many months... and many of them will be at homes where the client already moved...
This is why you have a good thing... When the agent has an IMO that has their own mail house, the agent knows he's in the best hands for his mailing...
- Thread starter
- #8
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Thanks everyone for the great insight. I am still taking in everything said so far, and trying to come up with a plan (numbers) that's good for me.
If it's a new vendor I would start small with say a 1,000 pieces. Do first class vs standard and you will get there a few days earlier than others...it's worth it. The return rate is hovering around 1% although it used to be higher. Test the waters, some mailings will yield more than others and just make sure you are targeting the right demographic as specific as possible with a quality, "meaty" mailer. Once you find a vendor get on a schedule, but do also consider multiple lead gen methods as putting all your eggs in one basket could leave you without leads if the market turns. My two cents...
