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If only it was that simple. Most won't have a clue. It's going to boil down to residuals, rollovers and cross-selling (to an extent). Once he has a handle on residuals and rollover then he can start negotiating for x times annual and how involved he will be for x months/years.
She could have received a couple mill for her whole book if she had chose opt 2 or 3. Instead she only got $400k!
It pays to think about the future if you plan to be successful!