Is anyone familiar with them? I am going up against them for a potential client and don't know anything about their homeowners product. Any info would be helpful. Thanks.
Here's a link to their home insurance product information from their website. It looks like they offer identity theft coverage at no additional cost, as well as an option for home & appliance warranty coverage.
Farmers Mutual is sold by independent agents with other company options, so your sales approach might be more effective by showing yourself to be the better agent, with an equally good, if not better home insurance product.