FE Commercials

[DiegoInsGuy]

I was just thinking about how Colonial Penn sells alot throught the Television and I guess LH as well. Obviously we all know how terrible their rates are in comparison with many other FE carriers.

Now I understand that maybe their premiums are higher and this might help to pay for all the advertising, but if a large agency with a call center invested serious money in this same thing and had the better rates of say... Foresters or RNA or whoever else why wouldn't that be something that someone is doing and making a killing at??

Does anyone know of any agents that are doing this very thing?

 

[Todd King]

They HAVE to charge more to pay for those commercials!

 

[DiegoInsGuy]

They HAVE to charge more to pay for those commercials!

No need to yell...hahaha I assumed that in my original post. But couldn't volume of sales off set that?

 

[Mark]

Here is an ad one of my agents made and put on tv.

 

[VolAgent]

No need to yell...hahaha I assumed that in my original post. But couldn't volume of sales off set that?

Globe, Colonial Penn, AARP etc do more volume than you can dream of. How are their rates again?

 

[DiegoInsGuy]

Definitely not trying to put them out of business...just thought perhaps some sort of Marketing that mentions that they need to call us before they purchase any Life Insurance over the phone with Globe,LH,Penn we guarantee to beat premium something to that effect...

 

[VolAgent]

No one said you were going to put them out of business. What we are telling you is that their commercials is the reason their rates are so high. It costs a lot of money to drive business in that model. You're just wanting to recreate it with less money to go around.

 

[Rearden]

I'd run that ad on Judge Judy, Judge Joe Brown, the Price is Right -- any other ideas? =)

 

[RichMcK]

Mark, how did Lydia's ad do? It sounds good, perhaps not long enough.

 

[Mark]

Mark, how did Lydia's ad do? It sounds good, perhaps not long enough.

It has been a long time since she done it. But I remember she got a good rate on making it and the tv spot.


I can't remember her results. But I know she can still use this ad on many different formats.

I put it on youtube for her and now she can embed it on her website or email blast it also.