FE Lead - Miselading??

[rousemark]

Have often heard the FE guys say that the $255 lead gives the impression to some recipients that they are applying for another government program when they respond even though the lead card might mention insurance or final expense coverage.

I received this one today:

2012 Important Bulletin

If you are between the ages of 50 and 85, the federal government provides funeral expense benefits that many seniors living today are not aware they qualify for. However, these benefits are thousands of dollars below the expense of today's funerals, estimated by the National Funeral Directors Association to be between $7,000 and $10,000.

****YOUR FAMILY IS RESPONSIBLE FOR THE UNPAID BALANCE***

Thousands of seniors nationwide are applying for the **NEW FUNERAL EXPENSE BENEFIT** which will pay up to $35,000 for the expenses.

It is important for you to register for the benefits available to you. To receive information on the plan designed for today's seniors, return this postpaid card within 5 days.

The reply address is to a PO Box in Marietta GA. The return address on the envelope is Senior Benefits Dept. P.O. Box 4057, Marietta, GA.

I can easily see where a senior might be misled by this card, especially when it says you must "register" for the benefits.
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[Norwayguy]

I comes down to a question of do you want to pull more responses ie get more leads or get fewer leads but a higher conversion ratio. If you can pivot well and overcome the thought this was a government benefit well then your probably better off with misleading card.

Now I don't sell FE and I don't do mailers like this but it can become a classic case of who is paying for what. Say you are under a system where you pay a set $x per lead anyone want to take a guess which card is more likely to be mailed.

 

[jdeasy]

I think that's misleading. Agents getting that lead would run into a lot of folks that just wanted to sign up for their mint benefits.

 

[coloradoseniormarket]

I think that's misleading. Agents getting that lead would run into a lot of folks that just wanted to sign up for their mint benefits.

It is misleading. It goes back to quantity versus quality. AARP commercials are clear they are sending information about insurance. Unfortunately the people purchasing the stuff don't know exactly what they are buying; but AARP endorses it so it has to be good for seniors.

 

[rousemark]

Any idea who is sending this out? My first thought was one of the Smallwoods that used to be heavy hitters with UA but I don't know if they are still around or not..

 

[WGO]

I am just starting to learn about Final Expence, but that does sound very misleading.

 

[gordon112]

Hmm, sounds like a lead card that senior life would mail, or LH, but I could be wrong.

 

[coloradoseniormarket]

Hmm, sounds like a lead card that senior life would mail, or LH, but I could be wrong.

I think it would be interesting to post some of the lead cards we come across.

 

[rousemark]

I think it would be interesting to post some of the lead cards we come across.

Being an old rascal, I get more than I want..

 

[coloradoseniormarket]

Hmm, sounds like a lead card that senior life would mail, or LH, but I could be wrong.

Being an old rascal, I get more than I want..

You can't fool an old rascal.