Free Online Insurance Index Now Available

[erikAWL]

All Web Leads has just released its first quarterly report analyzing online consumer insurance search behavior. The free report, AWL's Quarterly Online Insurance Index, is available at All Web Leads Quarterly Online Insurance Index
The report compiles data from over 3 million individual consumer insurance searches, more than 1 percent of the US population over age 18, and looks at who they are, what type of insurance they are looking for, and where they are from. It also provides advice for agents that are selling insurance to consumers who reach them via the web.

Some notable items in the report include:

• On a quarter-over-quarter basis, between Q4 2007 and Q4 2008, shoppers looking for insurance via the Web grew by 71%, with the biggest gains in life insurance.

• Taking into account state populations, on a per-capita basis the largest percentage of consumers searching for insurance were from smaller and more rural states, demonstrating the Internet's ability to provide important and valuable services that might otherwise be unavailable locally.

• In Q4-2007, 59% of consumers looking online for health insurance were uninsured. At the end of Q3-2008, the percentage of online consumers looking for health insurance who lacked insurance increased significantly to 86%.

The report can be downloaded for free from All Web Leads Quarterly Online Insurance Index

 

[somarco]

n Q4-2007, 59% of consumers looking online for health insurance were uninsured. At the end of Q3-2008, the percentage of online consumers looking for health insurance who lacked insurance increased significantly to 86%.

Any idea how long they have been without insurance?

I try not to work those leads as they tend to be:

1) tire kickers looking for the $40/month plan

or

2) are uninsurable and looking for a carrier to pay for their baby or brain transplant

Most of them had been uninsured for over a year. When asked why they did not buy before, the typical response is "everything is too expensive".

These are usually the same folks who got a mortgage then could not pay it back so we are paying for it now.

Now if Obamaman can just come up with a $40/month plan that covers everyone for everything I an retire off your leads in about 3 months.

Oh yeah, your link is broken.

Firefox can't find the server at Linux VPS Ubuntu Centos, Web Hosting, Dedicated Servers | eBoundHost.

 

[erikAWL]

Any idea how long they have been without insurance?
...

Oh yeah, your link is broken.

Sorry about the broken link, it would help if I could type. Should be fixed now.

We don't know how long they have been without insurance. We debated about including this information since agents do have a definite bias about people without insurance. At the end of the day, though, we included it because there is clearly a need there and someone ultimately needs to fill it. Many are tire kickers, to be sure, but many are people looking for a cost-effective solution that doesn't yet exist.

Best,
Erik

 

[somarco]

many are people looking for a cost-effective solution that doesn't yet exist.

And never will in their mind.

Anything costing more than a 6 pack of Budweiser is expensive to them.