Hello from the Great State of Michigan!

[commonmutual]

Hello! I ran across this site while I was doing research on opening up an insurance agency. Now I am going for my exam here in a week or two, and am slightly estatic about it. In addition to selling insurance, I am interested in finance, technology, philosophy, among other things. I am from the Northern Lower Penninsula, and am currently studying Economics at a community college.

Now on that note, I was wondering what your thoughts on some marketing ideas (after I get my license). I live in a smaller town (15,000 downtown), and is mainly composed of older people. For selling supplemental insurance such as Medicare Advantage and part D, would it be a good idea to cold call (since the majority of seniors still have land lines)? And would an ad in a local advertiser paper be a good idea for lead generation? The paper has a circulation of 28,000 per week, and cost only $28 per week. Any thoughts or other ideas for advertising supplemental or specific coverage (IE, cancer) insurance? Thanks

Zach (Common Mutual Insurance)

 

[Ann H]

Welcome to the forum. Med Supps is a great market to build your client base, because baby boomers are entering that market by the thousands. There's a forum dedicated to the Senior market, and if you search through that forum you will get answers to a lot of your questions. Good luck to you.

 

[xrac]

Welcome, advertising is usually too expensive. That sounds cheap but will it be effective? Do any agents advertise in it now? That may help you answer the question.

 

[rob_erney]

Welcome to the forum and I agree with your assumptions. I believe most homes still have a land line. Also, the age range of the reader would correspond with your target audience.