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like many advisors, as I keep on touch with clients I learn about potential home sales months or years in advance. I follow it closely to help them invest the proceeds. It's gonna be tough - most folks with money have an advisor which means: to make a living, you need more than one concept.I am new to the Annuity biz. I want to work with home sellers in the 50+ bracket to have them roll the proceeds into an annuity. In my area there are a LOT of sellers who would qualify for this. Any ideas out there on the market or concepts? I have only found 1 so far.
First, make absolutely sure that you are not soliciting nor recommending that people are selling their homes to buy an annuity. ...
The problem is that most people sell their existing home so they can put that money into a new home. Some decide to downsize and save some of the profits for retirement. Some might be second homes or income properties. But I would guess that the "lots of sellers" in your area probably are not all second homes for those people. And downsizing can mean a lot of things to different people. A person can downsize on size and upsize on price...
I think that you have a hard marketing road ahead of you using this strategy. Not to mention the potential regulatory issues.
I have two cases that I'm finishing up now, that involve the sales of second or third homes, with part of the $$ used to purchase the annuity. However, they're both over 65, and both seasoned annuity buyers.
It would be interesting to see how well something like that worked taking it to the streets as a marketing gimmick. I think that it will work, but you would certainly have to talk to loads of people.
I will go on the record as saying that it is a far better use of $$ to purchase an annuity, than some of the idiotic things people do when they sell a home and get a bunch of cash.
I know one guy that sold his home, took the money and gave it to an "investor" that lost it all for him in six months. The same guy sold his beach house and did the same thing with another get rich quick scheme. You don't even have to make this stuff up, it happens every day.