I recently stumbled upon an insurance broker who wanted me to run an email campaign to a list of homeowners who were up for renewal the following month. For context, this is what I do for a living: I run email campaigns for businesses (super exciting stuff). I am posting this because I am curious if this is needed in the market. After all, about 31 leads flow to the insurance brokerage in the first 12 days in April. When we spoke last week, all of the agents in his office had closed some deals from the campaign, and they seemed pretty excited about it. I've never thought about building a model around the insurance world, but it's one of the best-performing campaigns I've seen. We have access to the same data we used for their campaign in all 50 states, so I think it would be scalable. I don't know if people in the Insurance world would be as interested in it as my client. Have y'all ever run an email campaign to generate leads? If so, how well did it work? I'm happy to share how we did it, I'm mostly just curious if this is something that other brokerages would find useful.
im new to the insurance world...
- Thread starter Thomas C
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I always thought that car dealers and realtors were the lowest form of life on the planet.
Now spammers are the lowest of the low.
There are anti-spam laws that may one day settle your hash.
Now spammers are the lowest of the low.
There are anti-spam laws that may one day settle your hash.
- Thread starter
- #3
I don't know if spam would be the correct term for it, it's an email we send out a month before their renewal date to see if they want to price shop. They're not getting multiple calls or emails. It's just a friendly. Hey can I save you some money?
Obviously, it's compliant with current spam laws. And we've had almost a 60% positive reply rate to the campaign, so people are finding it helpful.
I was really just curious if anybody had tried anything like this before.
Obviously, it's compliant with current spam laws. And we've had almost a 60% positive reply rate to the campaign, so people are finding it helpful.
I was really just curious if anybody had tried anything like this before.
- 2,534
There is a need for it, but there is lots of competition.
I think the best market for these are captive agency insurers, so I would go after the Farmers, and State Farm folks.
The challenge for you is yours is a business where businesses might not want to refer you out for competition's sake.
Your post, might be a genuine, is still a bit spammy.
I think the best market for these are captive agency insurers, so I would go after the Farmers, and State Farm folks.
The challenge for you is yours is a business where businesses might not want to refer you out for competition's sake.
Your post, might be a genuine, is still a bit spammy.
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- Thread starter
- #5
- 2,534
Well its all state dependent really.
I have found that the Capitive Agent Agencies are very limited on the marketing that they can do. So if you fit within their rules - they may be more likely to spend money on it.
I have found that the Capitive Agent Agencies are very limited on the marketing that they can do. So if you fit within their rules - they may be more likely to spend money on it.
- Thread starter
- #7
- 5,559
When I was starting out, I ran a few direct mail campaigns to owners of apartment buildings. While the response rate alone was low, it was a tremendous success overall as most people that own apartment buildings have multiple investments, life insurance, expensive cars, etc. so it got me a small number of big clients. Big win.
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