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It depends.
If Ashley Madison has data breach/cyber liability, then my guess is yes. I don't know if credit card/ssn/sensitive information was also released. However, with the nature of the business, I would say they guaranteed their clients' a certain level of anonymity, which this data breach compromised. I believe it would be covered under such coverage, even though the information itself isn't sensitive(Names and Addresses) but again, due to the nature of the business.
If they don't have the cyber/data breach liability, then no. Their GL will not cover this. Regardless, my guess is this breach will cause the company to collapse and will probably hurt other similar sites, at least temporarily until everyone forgets about it.
I wonder how many people will actually sue. This site was used to keep their actions/pursuits on the DL. Whether or not there were ramifications of their spouses' finding out, how many people want to their names smeared all over media for the public to know? My guess is not many.
I'm with Indiana_Adam, it's potential cyber liability, which by the way, every business should have. I hope the suits put AM out of business. You can say the members were at fault, but not all of them cheated, they just joined. If they cheated, then they get what they deserve, which is embarrassment, if not worse.
Indiana_Adam is 100% correct.
There is no coverage for an event like this under the GL form, this is a cyber claim and I am assuming since a company like AM biggest exposure is a cyber exposure they had adequate coverage.
But I will say I have been with Philadelphia Insurance Co. for 15 years now and we rolled out a Cyber product about 3 years ago and it is the one coverage that scares us the most.
We are a carrier that writes gun ranges, shops and manufacturing as well as student housing and cyber is the one that scares us the most.
Curious to see who was on the cyber .. I am sure it was layered with several carriers.