It looks like it would lay the smack down on agent's wallets
I looked at it for our lead service. Its free for lead vendors to apply and barely asks any real questions to verify someone as "lead police certified". The whole thing looks a little bit hokey.
I checked this out from a lead vendor standpoint. The questionairre to approve lead vendors does not ask a whole lot to verify the validity of a lead vendor whatsoever. The questions are very generic. Even though it is free for a lead vendor, after seeing the website I would consider it more embarrassing than anything else to be "lead police certified".
Unless, of course, Sting had something to do with it. In which case it would be an honor