Leaving Messages And Calling

[DavidD1]

I am new to this site however not new to the business. Many have heard this before but it's a great point for the newer agents:

Marketing Tip:​

When calling leads or B2B small business lists, you must keep it SHORT but POWERFUL. This is also very important if you ever expect to get a call back from a message you have left.

You must spell out specifically what you do better than EVERYONE else, if you want to win the business.

Avoid platitudes and generalities like “first class service” that mean nothing to people.
Instead use specifics like: “We guarantee to return your call in 24 hours or I’ll send you a 10$ gift card to the movies”. "We provide the most affordable plans with unique benefits".

* Of course it really helps that you are an Indy with many contracts, with many carriers with many products and the statement is true.

Now they can actually believe you’re going to give them good service, and what good service can actually MEAN TO THEM.

Just wanted to contribute.

David

 

[pomfin]

goog point!

 

[akintexas]

Do you find leaving a message works well? Do you get alot of call backs? Or do you find its just better to call back yourself to actually speak with someone?

Thank you!

 

[stormtracker]

I've just never had the ROI on message machines-- if there is such a thing. Also, not sure if leaving a message promising monies for untimely replies is compliant...

 

[jlove]

I've just never had the ROI on message machines-- if there is such a thing. Also, not sure if leaving a message promising monies for untimely replies is compliant...

I agree with Stormtracker, I have not gotten a return call from any messages left so far.

 

[SRQ Willie]

Promise them a $100 gift card and they will not call back !!

 

[Mark]

I am new to this site however not new to the business. Many have heard this before but it's a great point for the newer agents:

Marketing Tip:​

When calling leads or B2B small business lists, you must keep it SHORT but POWERFUL. This is also very important if you ever expect to get a call back from a message you have left.

You must spell out specifically what you do better than EVERYONE else, if you want to win the business.

Avoid platitudes and generalities like “first class service” that mean nothing to people.
Instead use specifics like: “We guarantee to return your call in 24 hours or I’ll send you a 10$ gift card to the movies”. "We provide the most affordable plans with unique benefits".

* Of course it really helps that you are an Indy with many contracts, with many carriers with many products and the statement is true.

Now they can actually believe you’re going to give them good service, and what good service can actually MEAN TO THEM.

Just wanted to contribute.

David

Good tip! I agree!

 

[Justin Bilyj]

Is this the obvious forum??
Keep it under 15 seconds, make 5- 7 messages, because thats the saturation minimum to get branded in a prospects eyes.

 

[Guest]

Justin is correct and obviously paid attention in my training classes. You have about 3 seconds to grab them, and 15 seconds total to keep them or be subject to the skip or delete button.

The marketing rule of 7 is what he refers to, people respond after hearing of a brand or product 7 times. My name is my brand, I always leave a message, say my name twice, it's professional to do so.

Also, what you're saying on the message is equally as important. It's part of the sales process.

 

[SRQ Willie]

Hey Rock Star - speaking of training !!!