Need Help with Marketing?

[geoff_taylor]

One common theme I see in these threads is, a need for marketing advice. I am in the marketing business in the Cleveland/Akron area and I have years of experience in insurance (from underwriting to claim handling to quality control). I know how difficult it is for agents to build their book of business, but I do know that if no one knows your are there, then they won't come in the office.

If you have any marketing needs (needed advice, upcoming campaigns, website building, social networking, etc.) Please feel free to contact me or respond to this post and I will help.

I look forward to speaking with you.
- - - - - - - - - - - - - - - - - -
I can't send any reply PM's until I have 20 posts, but feel free to email your questions at [email protected]

 

[captain94]

Geoff_Taylor,
I know you are new, but this should be in the Insurance offers section. Please read the forum rules.

 

[geoff_taylor]

Here's some advice:

One of the most common mistakes I see with insurance agents is they market to their targeted audience in their own words. Whether it's a blog posting, or something in a social media network, sometimes it's too complicated for someone with little or no insurance knowledge to understand.

Another marketing tip is to create a marketing and promo calendar. Anyone can come up with a plan, but there's no way to implement the plan without knowing what's ahead. What are you going to do this spring, do you have spring or summer advertisements ready to go? Do you know the upcoming community events? Are you marketing materials ready for them?

One other thing to think about is, how are you going to attract a younger audience. If your book of business is filled with the 40-65 age group, what's going to happen when they pass on? The younger demographic 20-40 is very important. That is your demographic on Facebook, Twitter, YouTube, etc. You have to find a way to reach them then teach them about insurance. A great way to do that is start a blog. Blogs are an easy way to inform a large audience on your products/services. Next create a social networking profile to have that open communication with your target market. Then you can build that relationship where they trust you as their insurance advisor.

As an agent, you are the key to their insurance world. In a sense, you protect their assets and belongings. You have to build that trust and relationship. If they feel you are taking time out of your day to speak to them when they need you, they'll recommend you. Buzz/word-of-mouth marketing goes a long way.

Sorry for the long post, but I thought I'd give a marketer's advice.

 

[Full Throttle]

I am in the marketing business in the Cleveland/Akron area and I have years of experience in insurance (from underwriting to claim handling to quality control).

How many policies have you directly sold? How many years were you in direct insurance sales? No offense, but unless you've been in the field helping people in direct sales (in this industry), it's impossible to give quality advice on how to build an insurance clientele. Calendars, social networking, and advertising only go so far. I know nobody that built a decent book of business starting with these methods.

 

[Mr. Bill]

Here's some advice:

One of the most common mistakes I see with insurance agents is they market to their targeted audience in their own words. Whether it's a blog posting, or something in a social media network, sometimes it's too complicated for someone with little or no insurance knowledge to understand.

Another marketing tip is to create a marketing and promo calendar. Anyone can come up with a plan, but there's no way to implement the plan without knowing what's ahead. What are you going to do this spring, do you have spring or summer advertisements ready to go? Do you know the upcoming community events? Are you marketing materials ready for them?

One other thing to think about is, how are you going to attract a younger audience. If your book of business is filled with the 40-65 age group, what's going to happen when they pass on? The younger demographic 20-40 is very important. That is your demographic on Facebook, Twitter, YouTube, etc. You have to find a way to reach them then teach them about insurance. A great way to do that is start a blog. Blogs are an easy way to inform a large audience on your products/services. Next create a social networking profile to have that open communication with your target market. Then you can build that relationship where they trust you as their insurance advisor.

As an agent, you are the key to their insurance world. In a sense, you protect their assets and belongings. You have to build that trust and relationship. If they feel you are taking time out of your day to speak to them when they need you, they'll recommend you. Buzz/word-of-mouth marketing goes a long way.

Sorry for the long post, but I thought I'd give a marketer's advice.

Are you actually looking at the response to your post?

It's called the "Offers" section, which is where you belong. By ignoring the sage advice of the first poster to give you this information, you are proving yourself to be just another useless dolt who doesn't pay attention and is only in it for himself.

 

[lifesettlementadvisor]

looking at your website it looks like you are not an insurance marketing company, but a general creative website and material design company?

 

[geoff_taylor]

Mr. Bill I don't have 100 posts to go into the offer section, that's why I was still responding.

My insurance background is in Personal Auto, P&C residential and liability.

Lifesettlementadvisor, yes we are a creative, web and material design company as most marketing communications agencies are.

Full Throttle with social media you have to be targeting a specific audience in order to generate leads.

I didn't post this in here trying to make you all say I'm a noob and tell me I'm in the wrong forum. I was just trying to give a some advice.

 

[sman]

I didn't post this in here trying to make you all say I'm a noob and tell me I'm in the wrong forum. I was just trying to give a some advice.

Really? I thought you were soliciting business. Are you saying you are going to help anyone who wants help for free?

 

[CHUMPS FROM OXFORD]

Geoff...I suppose you mean well. Since this is an Insurance Forum, it would help if you highlight some of the work you have done with insurance agencies and brokers.

We spend our marketing dollars a bit differently than many other people.

As an example...when you mention "social networking,"...why don't you throw in some specific ideas such as free semi-automated submitters that you have used, or the sites that you feel offer the best exposure. Or perhaps identify some undiscovered social media sources that very few people know about and you have had good results with.

 

[captain94]

[quote=geoff_taylor;221511]Mr. Bill I don't have 100 posts to go into the offer section, that's why I was still responding[/quote]


The 100 post thing is so someone cant register and start spamming the **** out of us trying to pimp there business without offering helpful posts. Thanks for respecting the rules