Ohio National Rebranded as AuguStar Life, AuguStar Retirement

I still find it humorous that ONFS has changed their name twice in the last 3 years... and the banner ads here on the site still say Ohio National.

I am okay with it since they are paying for the ads. Someone might as well profit from them.

Says everything needed about why they went bust and had to be sold.

The amount of money they spent on direct mail to agents each week was astronomical... especially in the age of email. Im talking nice glossy oversized mailers that came multiple times a week. Often duplicates in the same week or same month. Its hard to fathom the waste on that scale.
 
I’ve placed several policies with ON and was shocked when I called yesterday and their auto attendant said “ We are becoming AuguStar”…..ughhh!
 
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