On Social Security Only

[stankup1]

Direct Mail leads started out of 6, 2 indicated
That they were on SS only and didn't have the money, but sent in the lead any way How do
You squeeze the premium?

 

[VolAgent]

People always seem to find a way to buy what they want.

If they want it, they'll find a way to pay for it. The question is, do they want it more than fill in the blank?

 

[Agentguy5]

Direct Mail leads started out of 6, 2 indicated
That they were on SS only and didn't have the money, but sent in the lead any way How do
You squeeze the premium?

These are my main/best clients...

Your presentation has to give off the vibe of, "I know you're on a fixed income and I am here to find you an amount that you can squeeze each month, so when you're gone, you're family gets to bury you with dignity and maybe get a little money to help them get by, since you're SS check will be gone with you"

I'm not saying you should say this to them but during your presentation, you want them to get this picture...

These are the folks that actually NEED this insurance more than the next and the only way their spouse/daughter/family is EVER going to see a lump sum of $5000 is because you are in front of the client.