Research: Retirement Lead Metrics

[clembo]

Good afternoon, everybody.

I'm doing a bit of research lead metrics infographic. Essentially to show agents what they might be able to expect in terms of cost and return on various types of leads (you may have seen my posts in a few other threads, forgive the multitude of posting but since I'm looking into different market leads I wanted to get this in front of the people focusing on those markets)

I know it can vary. I'm just gathering some anecdotal ballparks for an average.

If you feel more comfortable, you can always send me a message with the info.

I'm looking for your average or estimated

1. Cost per lead
2. Cost per acquisition
3. Closing ratio
   
   for retirement planning leads.
   
   Any help you can offer would be great.
   
   Thanks!
   Christina