Sending Newsletters? How Often?

[Guest]

How often do you send them out?

Do you snail mail or email?

Where do you find the content from to put it in the newsletter?

 

[BTFuzz]

Re: Newsletters

EVERY Month by USPS. Load it up with YOUR personality. Only include about 30% of insurance related topics. The rest should be things you and your agency do in the community, promote a referral program and other fun things. Oh, and include a lot of pictures....make it a fun thing to do so it's not like work to create and get it out.

 

[Guest]

Re: Newsletters

EVERY month? Not quarterly?

WHy USPS and not email, email seems a ton cheaper?

 

[Mark]

Re: Newsletters

Every Month and I use Constant Contact.

I do other things snail mail. Like their bday card every year.

 

[BTFuzz]

Re: Newsletters

Quarterly is better than not at all. I used to send em bi-monthly and when I went to monthly, my referrals doubled and my retention went up over 2 points that year.

I've learned from great marketing minds that touching your clients every 30 days has a very positive impact on your business and I have found this to be true.

 

[Guest]

Re: Newsletters

FUZZ

I think I might get sick of hearing from my agent monthly, but sounds like it works for you.

DO you have a sample of a newsletter you can send me?

 

[Mark]

Re: Newsletters

Let me give you a tip.
Don't talk about boring insurance. No client cares about boring insurance. Talk about fun and good stuff and just add your ad somewhere..

 

[BTFuzz]

Re: Newsletters

Let me give you a tip.
Don't talk about boring insurance. No client cares about boring insurance. Talk about fun and good stuff and just add your ad somewhere..

BINGO!!.....

 

[Indiana_Adam]

Mark, do you do the event marketing program? Just set it up like a monthly newsletter instead? Just curious as I'd like to get something like this started while my book is small.

 

[Dave020]

Re: Newsletters

BINGO!!.....

Any chance you'd we willing to post, PM or e-mail a copy of one of your's? I'd like to see how you lay it out and types of content.

Also, do you self-print or do glossy at the print shop?

So many questions, I know