Success Ratio on Commercial P&C

the mayor

Guru
100+ Post Club
298
I am a Commercial Producer of 2 years for an agency with direct appointments to many of the big name carriers and smaller carriers...and plenty of brokers to work with.
I do all my own cold calling, appointment setting and mining of data. Bring it in and have an inside person do all the quoting who has many years of experience.

I bring in a good amount of business...and can usually land it if we're close....but I think we end up not being in the ballpark too often. I understand the soft market deal...but what is your real world experience

What would you guys consider a good ratio to getting a good competitive quote vs not being in the ballpark?
 
I've been in the Commercial side for two years and hold a bachelor degree in insurance. When I first started I did everything without a CSR to quote and just went to all sales and no service and quoting. The best advice I can give you is this, know your underwriter's and talk to them at least weekly. These folks are your best friends and can get the pricing were you need it.
 
10-5-2-1
10 calls = 5 contacts with X dates = 2 appointment = 1 sale

Those are my numbers over the past 9 years working within fairly hard to place niche markets with semi exclusive programs.
 
Why arent you doing the quoting?

Because the head of commercial lines here, who has over 20 years experience, does the quoting. That's the way the agency is run.

I spend my day telemarketing and face to face marketing, going to appointments and making the sale.
 
That's a good gig if you are being compensated fairly. I'd take it in a heart beat.
The comp is very fair.....overly fair towards me.
I guess I'm a spoiled old guy because of the industry leaders that I have worked for in past careers meant that I was always competitive price/product/service wise.....
This Commercial P&C is a very different animal.
I just want to see where other agencies were doing to see where we can improve.
- - - - - - - - - - - - - - - - - -
10-5-2-1
10 calls = 5 contacts with X dates = 2 appointment = 1 sale

Those are my numbers over the past 9 years working within fairly hard to place niche markets with semi exclusive programs.

As always...thanks for your input
- - - - - - - - - - - - - - - - - -
I've been in the Commercial side for two years and hold a bachelor degree in insurance. When I first started I did everything without a CSR to quote and just went to all sales and no service and quoting. The best advice I can give you is this, know your underwriter's and talk to them at least weekly. These folks are your best friends and can get the pricing were you need it.

I do talk to the underwriters. I probably should talk to them more often.
I did a lot of quoting my first few months here just to get a feel for what I need to bring in info wise.
Where did you earn a degree in insurance?
 
Last edited:
Back
Top