What is your favorite FE lead?

Nicolacrayola

Expert
41
Ive used Social Insurance Facebook leads with a few everquote sprinkled in so far but I'm open to all types. I like SI Facebook leads but can't get enough of them. In 2 weeks I've only gotten 20 out of my 30 lead order. I'm willing to pay more for good quality (SI are only $15 each bc I get a discount for being with Family First Life) I just don't wanna waste my money. Of all the leads you've worked what are your favorite and why? I understand that there's no 'magic' leads but I just want to get the highest ROI possible. Please leave links so I know where to buy. Thanks guys!
 
Ive used Social Insurance Facebook leads with a few everquote sprinkled in so far but I'm open to all types. I like SI Facebook leads but can't get enough of them. In 2 weeks I've only gotten 20 out of my 30 lead order. I'm willing to pay more for good quality (SI are only $15 each bc I get a discount for being with Family First Life) I just don't wanna waste my money. Of all the leads you've worked what are your favorite and why? I understand that there's no 'magic' leads but I just want to get the highest ROI possible. Please leave links so I know where to buy. Thanks guys!

Roi is a back seat metric when working a volume denominated sales opportunity.

Be as geographically concentrated as possible, using a generic direct mail lead.
 
Television is the best lead. It compresses time, so from the inception of interest until you are presenting is much shorter.
 
Nsrh I bet very little if any of your business is replacement if clients are calling in off tv leads?
 
Ive used Social Insurance Facebook leads with a few everquote sprinkled in so far but I'm open to all types.In 2 weeks I've only gotten 20 out of my 30 lead order. I understand that there's no 'magic' leads but I just want to get the highest ROI possible.

With FB Leads, you'll notice the quality will go down after a few weeks and it will actually keep getting harder and harder to fill your order.

Direct mail is still the "King of Leads" as they may cost double the price but if I want 30 leads each week, I get 30 leads each week. If I want 100 leads each week. I get 100 leads each week.

Add this to you getting a lower commission than most on this forum, "due to your contract with FFL" and you're probably not going to be around for much longer UNLESS you make some drastic changes in your contracts and leads!

SEE VIDEO BELOW

 
Direct mail life insurance leads are my favorite! You have something in the client's handwriting requesting information so you can see the people months later and still get in the house with ease. Also, direct mail is typically targeted in a manner which you can often see many more leads in a day than facebook leads. Also, you have many more people to target using direct mail, so you typically won't see a decrease in quality.
 
My favorite is an "app submit" internet lead. Meaning the consumer filled out a form, saw rates, chose a policy/price they're comfortable with and answered all the carrier specific health questions/beneficiary info with the disclaimer a licensed agent needs to facilitate the application at the end.

They're not the highest ROI because of cost, but the return on time is great.
 
For face to face FE agents direct new mail is by far the king of leads.

Not to be confused with previously worked direct mail leads though which is not nearly as good.
 
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