Where Can I sell a Few Leads?

[1reason]

It's taken a few years to get here, albeit my website is generating one or two commercial leads a day that I can't use due to the state they're coming from. For clarity, these are for the most part small businesses that are looking for GL or a standard Main St. style BOP, and the rest E&S.

Clearly, it's not enough to try to sell these directly to agents, and maybe not enough to sell at all, at least not at this time. Since my traffic numbers continue to rise, I imagine so too will the number of leads.

I'm guessing the numbers aren't enough to even make it worthwhile for me to mess with, albeit it can't hurt to ask.

 

[Markthebroker]

Everything I am working on is referral with an extremely high close rate, so any non referral lead is too expensive, with regards to my time.

I don't think you will get a useful response to your thread until you disclose the state that these leads are in.

 

[Todd Shaner]

Have you thought about partnering with another agency on commission split basis? If it's not business you want to be writing, you might be able to generate some near-term revenue and start to build a valuable partner in the industry.

 

[1reason]

Everything I am working on is referral with an extremely high close rate, so any non referral lead is too expensive, with regards to my time.

I don't think you will get a useful response to your thread until you disclose the state that these leads are in.

It's a good point, albeit the leads are coming from a variety of states, and since I can't predict with any certainty where they'll come from in the future, or how many, I'm very hesitant to get licensed in any given state for just one or two sales.

 

[1reason]

Have you thought about partnering with another agency on commission split basis? If it's not business you want to be writing, you might be able to generate some near-term revenue and start to build a valuable partner in the industry.

Yeah, that's probably my best option, even if it means I'm searching for agencies in any given state.

 

[Todd Shaner]

Yeah, that's probably my best option, even if it means I'm searching for agencies in any given state.

I would think so. I've never really gone wrong helping others grow and be successful.

edit: Answered my own question.

 

[Markthebroker]

There are plenty of agencies that are licensed in all states. I am.

The catch is I'm not interested in working anything besides direct referrals.

 

[smbinsurance]

Check out Bold Penguin at Bold Penguin. You can provide them with leads you aren't able to anything with, and then, if they find an agent that writes a policy for said lead(s), their is some sort of payout to you.