A Question for the Seasoned Veterans

Aug 20, 2007

  1. Capital
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    Capital New Member

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    To all the Seasoned Veterans,

    What would you consider to be your most succesful marketing channel over the years. I'm not looking for something specific and detailed (I understand the competive market and the importance of trade secrets), mainly something more general (i.e. direct mailings, telemarketing, seminar, internet lead generation, client referral, etc). I'm looking for the one channel that has given you the highest ROI.
     
    Capital, Aug 20, 2007
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  2. somarco
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    somarco That Medicare Expert Guy

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    Internet leads & referrals
     
    somarco, Aug 20, 2007
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  3. Sam
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    Sam Founder Administrator

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    Telemarketing, hands down. In the group health market, there is no better or easier way to get clients than telemarketing.
     
    Sam, Aug 20, 2007
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  4. CHUMPS FROM OXFORD
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    CHUMPS FROM OXFORD Guru

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    Same as Somarco. Although I agree with Mel also. My caller spends an hour per week calling small businesses (10-50 employees) and does fairly well.
     
  5. TXINSURANCE
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    TXINSURANCE Guru

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    I have 3 top lead sources:

    Internet
    Internet
    and lastly...

    Internet
     
  6. Capital
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    Capital New Member

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    I'm sorry TX, but what was your preferred lead source again?;)
     
    Capital, Aug 20, 2007
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  7. GreenSky
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    GreenSky Guru

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    I think he said "and lastly..." but by my count he named 4 sources. Don't exactly know where that "lastly" is but if it works, who am I to question.

    My preferred lead source is to rest on my laurels and hope the government doesn't put me out of the health insurance business.

    Seriously, I have been taking some time contacting the office managers for physician offices in the hopes of helping their clients. It does work reasonably well.

    Rick
     
    GreenSky, Aug 20, 2007
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