Advertising ROI Help: Mailers Vs. TV Vs. Print

[whitealchemist]

Howdy, I'm getting ready to do some advertising, and was wondering what everyone's 2 cents was.

I write P&C, and L&H,
I'm thinking I would like to advertise all the lines I can write, but am wondering if emphasizing one of the lines would have a better Return on Investment.

I'm doing my first ad campaign, and have about $500 this month. I'm looking at the following outlets, and I'm wondering if anyone has had experience with any of them.

Everydoor Direct Mail
Cable Television
Radio
Print (local newspapers)
Online

I'm in Northwest Arkansas/ Southwest Missouri.

 

[Sales71]

Howdy, I'm getting ready to do some advertising, and was wondering what everyone's 2 cents was.

I write P&C, and L&H,
I'm thinking I would like to advertise all the lines I can write, but am wondering if emphasizing one of the lines would have a better Return on Investment.

I'm doing my first ad campaign, and have about $500 this month. I'm looking at the following outlets, and I'm wondering if anyone has had experience with any of them.

Everydoor Direct Mail
Cable Television
Radio
Print (local newspapers)
Online

I'm in Northwest Arkansas/ Southwest Missouri.

Mass Marketing usually does not work for P&C agency. you have to target your market and if you want to do home insurance than look for X dates and see if you catch them before they renewal that way you have a good chance at it. I would also see if you can connect with local Real Estate agents and see if you can take them out for coffee or lunch. Online investing might be okay. Build your site and see if you can do a yelp ad or maybe buy leads based on X dates. Good Luck KID!