Age & Income For DM and TM Leads

[TDFnCali]

Do you just target couples or female households?

Right now I target all....but Im looking into options to target female in the household, rather single or a couple.

 

[digfesales105]

Thanks for the info Mark!

I was looking for advice on what a good age group is to mail, like 60-80, 55-75, etc.
and income specifics like over or under 25K.
I have read here where there are some agents that are very successful mailing to low income people under 15K.

Thanks!

We dial age 50-80...household income of $25K-$75K. Except CA. We dial incomes of $25K-$100K. Even with the DNC...we always pull a decent amount in most areas.
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Do you just target couples or female households?

he doesn't target anyone. He buys his leads from EFES. They target age 55-75...income of $16K-$50K...to start at least.

 

[TDFnCali]

We dial age 50-80...household income of $25K-$75K. Except CA. We dial incomes of $25K-$100K. Even with the DNC...we always pull a decent amount in most areas.
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he doesn't target anyone. He buys his leads from EFES. They target age 55-75...income of $16K-$50K...to start at least.

Another 1/2 truth... I get about 1/3 of my leads from elsewhere, and that may change even more soon!

Sent via my Sprint Galaxy S4 using Insurance Forums

 

[nfl72]

technically its a 2/3rds truth if you buy 1/3rd of your leads elsewhere.

 

[jerry176]

I find I do the most business on the leads that had no income filter for the bottom. My best clients are the -$1000/mo income.

So, $0-$50,000 and ages 50-85.

That's what I would do if I were to mail my own. And about as generic as possible.

I would be after higher returns. I've never found a decent telemarketed lead for FE. And I've used them from several sources.

It's far better for me to set my own appointments and make the first contact with prospects than to have someone do it that has no skin in the game as to whether I sell that person or not.

JD, when you say generic, does that include the words LIFE INSURANCE ?

 

[Mattschmidt]

Another 1/2 truth... I get about 1/3 of my leads from elsewhere, and that may change even more soon!

Sent via my Sprint Galaxy S4 using Insurance Forums

Digfesales has never said anything 100% truthful. You get used to it after awhile

 

[TDFnCali]

technically its a 2/3rds truth if you buy 1/3rd of your leads elsewhere.

As soon as I wrote that, I knew someone would note this, lol... You right!

Sent via my Sprint Galaxy S4 using Insurance Forums