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Perhaps for some and that's a real shame. I can think of only one agent who submits business here that writes exclusively preferred business. He never calls for case design or info. He has written 9.3 million of the 360. I'm sure Allianz loves him haha. However, I'm happy about the fact that pretty much everyone else with us writes at least two carriers (out of the contracts we have). I was just saying that not nearly all preferred agents just write Allianz business (or even any Allianz for that matter).
@SanDiego619, comment was designed not to highlight the results of these types of practices on independent agents and advisors, but rather to shed light on the unspoken intentions of carriers.
First let's identify the basic difference between a captive carrier and the independent channel. Carriers that appoint IMO/FMOs, who then appoint independent agents are part of the latter group. Carriers that OWN and CONTROL the products and distribution to consumer are captive...agreed? Allstate agents sell Allstate products right?
Insurance carriers are for profit companies, many are public companies with shareholders and as such they need to behave in a manor that generates increasing revenue and profit. Best ways to increase profits are to increase revenue and/or decrease costs. One way to increase revenue is to incentivize a sales and distribution channel. ALL carriers that pay a commission to an agent, advisor, and/or FMO are providing an incentive to their sales and distribution channels. Some carriers provide more than just commission. This comes in the form of deferred comp plans, benefits, leads, incentive trips, etc.
Let's do this mental exercise, Carriers that operate within the independent channel begin to purchase a portion of the distribution in the form of IMO/FMO's. Those same carriers begin designing (more attractive) products exclusively for their "preferred" distribution channel. The "preferred" distribution channel is highly incentivized to recommend the "preferred" line of products which their new owner created AND in turn incentivizes the agent/advisor to recommend these same products to consumers. Deferred comp, benefits, etc. are designed to reward continuous production, appreal to the independent agent/advisor and can be very difficult to leave behind.
Now you have a carrier that OWNS and CONTROLS the products, the 1st level of distribution, and has an agent base hooked on rich incentives tied to continuous production. Philosophically not terribly different than a captive companyright?
I'm not suggesting that captive companies are bad or that one carrier is better than the next. I just believe that we shouldn't be naive when it comes to the behaviors and intentions of the carriers, IMO/FMOS, and agents within our industry.