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Is 10% an expected close ratio for exclusive internet leads? I remember one thread where the ratio was much higher given an exclusive lead to a prospect that has a computer.
When I thought they were legal, I bought 10,000 minutes of robo calls and had 12 people who said to call them back. None of them had computers but of those 12, 6 would meet but were scattered across TN so it wasn't possible to go see them. Cost on the calls was ~$200 which could easily be recouped. This was a 1st run at the call so it obviously wasn't ironed out.
This was a few years ago and I wasn't in a position where I needed the income to pay the bills. I also found that the guy that owns the domain "medicare.com" happens to be in TN.
Re the OP, I wouldn't be working for an hourly if banging on the phone all day was something that I could sit and do. It isn't so I have to do other stuff.
I was giving conservative figures. 10% is low on an exclusive inbound internet lead, however on a shared internet lead, you'd be doing great at 10%.