Annuity Direct Mail

So trying to see if it will bring them down from 80% to 50%?

Yes 85 to 50. Mainly any income from investments they do not need to be claiming and can defer

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Can you get below 50% or does the pension usually make that impossible?

I don't know what "the pension" is in this scenario, but yes you certainly can and many people are.

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Filing jointly
between $32,000 and $44,000, you may have to pay income tax on up to 50 percent of your benefits
more than $44,000, up to 85 percent of your benefits may be taxable.
 
Can you get below 50% or does the pension usually make that impossible?

Set the income parameters for the mailer just above the thresholds. :idea: Not too poor, not too wealthy. This is a middle class type issue. Make their hatred for taxes on their social security benefits :1err: greater than their hatred for annuities. :swoon: Then let them decide which annuity to buy. :yes:
 
Set the income parameters for the mailer just above the thresholds. :idea: Not too poor, not too wealthy. This is a middle class type issue. Make their hatred for taxes on their social security benefits :1err: greater than their hatred for annuities. :swoon: Then let them decide which annuity to buy. :yes:

You'll be chasing your tail for $250 commissions on 10k sales. Normally not worth the effort (for direct mail marketing, the original thread topic...)
 
You'll be chasing your tail for $250 commissions on 10k sales. Normally not worth the effort (for direct mail marketing, the original thread topic...)

Some pay 10% commission, and doesn't hit the broker grid.
 
Flipping CDs and munis (the heart of this thread convo) into index products?

Do you write a lot of annuities?

Sure, index products come with guarantees. CD's are the ideal sources.

Most of my business is munis, though. Usually a much different prospect/client.
 

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