Trying to get some realistic information from full time FE producers willing to provide an honest response to the issue of appointments to sales. I have seen and heard that of 15 leads per week a 30% closing ratio is about average. Based on this, you'd have about 4.5 sales a week. Is that realistic? Also, I'm trying to understand what the expected appointments would be with 15 leads per week and the closing ratio of those appointments. Obviously this would be averages and from people who have been in the FE business over a few months. Your help would be greatly appreciated as I'm trying to set some realistic goals.
Appointments to Sales
- Thread starter John365
- Start date
- 9,744
There is way too much variation in ability level to draw any meaningful conclusions. "Averages" don't matter. It's up to YOU.
- Thread starter
- #3
I appreciate your response. Pretty obvious but that's OK. Still would the info from full time producers. Looking for some hard statistics, not more obvious responses. Thanks for any real help you can provide.
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Also, the reason I asked for responses from full time producers who have been in the FE business more than just a few months, is because I figure the people who aren't making a living at this have been weeded out.
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Also, the reason I asked for responses from full time producers who have been in the FE business more than just a few months, is because I figure the people who aren't making a living at this have been weeded out.
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- 5,305
30% for more experienced producers.
20% to 25% for beginners -- better to lower your expectations getting started.
20% to 25% for beginners -- better to lower your expectations getting started.
- 4,872
What type of lead? Direct Mail, TV, tele-marketed, etc. If direct mail then the wording of the lead would have a little effect also.
- 19,645
No way the average is 30%. You can get awards for 30%. I would estimate the average at well under 20%.
Also, out of 15 leads per week it takes a pretty good agent to consistantly meet with 10 of those. How many of the ones you meet with that get closed has too many varibles to have an average.
Then again, who the hell wants to be average??
- Thread starter
- #7
Well, if the average agent earns $100,000 per year I wouldn't mind being average.
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Direct mail lead addressed to a specific person and states that the product is life insurance meant for final expenses. Post card is returned by the addressee.
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Direct mail lead addressed to a specific person and states that the product is life insurance meant for final expenses. Post card is returned by the addressee.
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- 19,645
Last study I saw the average life agent made less than $30,000/yr.
There are very few FE agents making $100,000 per year. Even less if take lead costs out the total income.
Too many people forget about the true costs involved in this business. Leads, gas, car repairs, insurance; they all add up over time. Thats why at the end of the year the bottomline on your tax returns is so low.
I would venture to say most guys selling FE would not qualify for a mortgage anymore since they did away with Stated Income and NINA programs.
I would venture to say most guys selling FE would not qualify for a mortgage anymore since they did away with Stated Income and NINA programs.
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